Pepperidge
Farms

During my year on the Campbell’s Snacks account, I partnered across several of their iconic brands, with Pepperidge Farm quickly becoming a standout. Leaning into the brand’s posh, elevated sensibility was an exciting creative challenge that pushed me to experiment, refine, and stretch my aesthetic instincts. Through this work, I developed a distinct, chic visual style that not only sharpened my creative voice but deeply resonated with the client.

Year
2023-24

Client
Campbell’s Snack Brands

Creative Direction Photo & Design

For this client, each brief centered on a specific cookie or seasonal moment. We delivered elevated hero campaign imagery alongside a complementary organic social post for every concept. Featured here are examples from winter sports season and the “après-ski” trend, harvest time in wine country reimagined as cookie pairings, and more.

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Organic
Social
Content

Alongside each hero campaign visual, we extended the concept into a complementary social video designed to feel relevant, timely, and engaging. Below, you’ll see how those videos connect directly to their corresponding hero imagery, bringing each idea to life across channels.

  • Chessmen Spring Launch

  • Carmel Cafe AU Lait

  • Cookie Pairings on the Go

  • Cookie Pairings on the Go

  • PF X Bridgerton Collab Post