Qdoba

@QDOBA

Qdoba was a competitive new business win that we pitched and secured within six months. Tasked with building their social presence and injecting the brand with a bold, distinctive personality, I led creative concepting and execution while establishing a seamless workflow process between our team and the client.

Over the course of a year, we grew their following by over 20% and delivered work that consistently exceeded performance benchmarks. Several key campaigns also demonstrated measurable impact beyond engagement, contributing to trackable sales lift.

Client
Qdoba Mexican Eats

Year
2025

Qdoba x NFL

When Qdoba approached us with an idea to integrate the brand into the NFL space, I jumped at the opportunity to concept. As an NFL fan, and knowing Qdoba’s strong ties to Cincinnati, partnering with Bengals wide receiver Andrei Iosivas felt like a natural fit.

I developed several directions and collaborated with his team, ultimately landing on the “Qdoba Drip” concept, inspired by his passion for fashion and streetwear. I designed each piece in the collection and sourced designers to bring the vision to life.

After weeks of collaboration, the final package was delivered to Cincy earning an enthusiastic reaction from Andrei and increased engagement by 1,500% over average performance for the brand.

From Concept to Cincy

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From Concept to Cincy 〰️

NYFW Chip Pants

Other buzz worthy NYFW ideas we pitched to client

When Qdoba set out to make a splash at New York Fashion Week, we developed a series of buzzworthy concepts—ultimately landing on “Chip Pants.” We partnered with an NYU fashion student to design and construct the custom piece, then sent a model to debut the look on the streets of NYC during NYFW. The stunt generated significant organic buzz, earning next-day coverage from outlets including AOL and The New York Post. Safe to say, Qdoba wore the pants.

  • Spicy Steak Summer

  • Mango Salsa Return Post

  • Queso & Chips Grad Cap

  • New Location Opening Alert

  • TSITP (Qdoba's Version)