COLUMBUS ZOO MEMBERSHIP BENEFIT PACKAGE
This is a proposal project for an annually renewable Columbus Zoo membership titled Behind the Zoo. This membership program would enable members to go behind the scenes of their favorite exhibits and watch specific animals be cared for each visit. Included are a series of seven gifts to accompany the membership subscription each year, encouraging guests to become members and renew every year. The package is geared towards kids, and comes in a backpack they can use on their next trip to the zoo.